This case study highlights how B. the Brand Media transformed The Big Fry Jack’s Instagram into a dynamic platform celebrating Belizean entrepreneurs and culture in New York City. Through a strategic blend of brand identity, storytelling, cultural content, and community engagement, the campaign drove significant follower growth, increased engagement, and positioned the account as a trusted hub for authentic Belizean stories and business promotion. The results showcase the impact of a focused social media strategy on building visibility, credibility, and community connection.