This case study showcases how I helped NYC Belize Parkfest, a nonprofit cultural festival, elevate its digital presence and community impact through strategic social media management. The project focused on transforming an underperforming online presence into a vibrant, high-engagement platform that effectively represented Belizean culture and drove real event results.

Through a combination of brand refinement, consistent content strategy, targeted promotions, and community-driven storytelling, the festival experienced significant growth in engagement, reach, and ticket sales. This case study highlights the challenges, solutions, and measurable outcomes of our collaboration, demonstrating how strategic digital marketing can empower cultural organizations to expand their influence and connect deeply with their audience.